Sustainability in event planning is a multifaceted approach that encompasses both physical and digital realms. We recently met with the founder of Circular Unity (https://circularunity.com/), a platform pioneering in supporting event organizers to reduce the physical footprint of events through efficient waste management, energy consumption, and eco-friendly services. Meanwhile, we at TIME&SPACE are focusing on the emerging need to address the digital aspect as well. This post explores how we can complement these physical sustainability efforts with digital consciousness, particularly focusing on reducing our digital footprint.
The Complementary Nature of Physical and Digital Sustainability:
Sustainable event planning isn't just about the tangible elements; it's also about how we manage our digital interactions. As we make strides in physical sustainability, parallel efforts in the digital domain are essential to ensure a holistic approach to eco-friendly event planning.
Tips for Integrating Digital Sustainability with Physical Efforts:
- Smart Digital Management with TIMEandSPACE: Utilize platforms like TIMEandSPACE for efficient event management, reducing the need for multiple digital tools and thus minimizing digital waste. We aim to centralize all event information in one place, so users avoid having data scattered across social media, chat, or ticketing platforms.
- Shared Digital Platforms for Event Media: Encourage attendees to use shared platforms for photos and videos, reducing data duplication. Every time we send a photo or video using social media or chat platforms, this data is duplicated in our phones and clouds. We both pay to store the same information, which often gets lost in the clutter of data, making it hard to find and properly relive the experiences again.
- Energy-Efficient Digital Hosting: Choose web hosting services for your event content that use renewable energy, and additionally look for “sustainable by design” suggestions! Even the font we use matters, but especially the amount of media and data we consume.
- Education = Awareness = Change of Behaviour: Educate attendees about both physical and digital waste, highlighting how responsible behaviour in both areas contributes to overall sustainability. Not everyone knows how our behaviour has a direct impact. It's hard to measure, but if we all do a bit better, the changes become obvious.
- Logistics: How We Get to Events and Return Home: We often see multiple people moving from point A to B almost simultaneously in different cars. With today's technology, we also believe we can support a more sharing economy, where people simply share more of the public or private transportation.
- Eco-Conscious Digital Communication: While Circular Unity addresses physical waste, complement this by using digital invitations and promotions judiciously. Consider how we can avoid sending thousands of emails that most of the time stay “forever” in our inboxes, occupying space in the clouds that require energy to be maintained.
Sustainable event planning is a holistic endeavor that requires attention to both physical and digital aspects. By combining the physical sustainability practices championed by platforms like Circular Unity with digital mindfulness through platforms like TIMEandSPACE, we can create events that are truly eco-friendly. As we move towards a more sustainable future, let's remember that every action, physical or digital, counts towards a healthier planet.
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